Volume 8, Issue 1 (5-2018)
پژوهشهاي سياسي جهان اسلام 2018, 8(1): 63-87 |
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Basic Political Marketing Action:
A Case Study of Turkish Activities in Central Asia and the Caucasus
(Period of governance of the AKP)
. پژوهشهاي سياسي جهان اسلام 2018; 8 (1) :63-87
URL: http://priw.ir/article-1-535-en.html
URL: http://priw.ir/article-1-535-en.html
Abstract: (4117 Views)
Political marketing is a science embarked on political sociology with the onset of a crisis in democracies. This science was gradually recognized in the context of accepting the idea and meaning in the audience and continued to expand and deepen at both the domestic and international levels.
In this research, a new framework for political marketing, called "action-based political marketing", has been proposed to study the case of this framework in relation to Turkey's activity in Central Asia and the Caucasus. The main question of this research is: what are the components of political marketing in Iran and what are the activities of Turkey in Central Asia and the Caucasus based on action-based political marketing?
The main objective of this study is to find out the activities of Turkey in expanding its field of authority in the framework of political marketing. This research is a developmental-applied research. The method of qualitative research is based on the use of documentary-library techniques, which is done using descriptive-analytical method of data obtained from documents.
The findings of this study indicate that taking into account the main components of political marketing, Turkey has taken many measures to influence its favorable standards in the Central Asian and Caucasian regions. Using its soft power and the expansion of its cultural and intelligence umbrella in Central Asia and the Caucasus, Turkey has been providing information and adequate responses to the needs of its target communities in the region.
In this research, a new framework for political marketing, called "action-based political marketing", has been proposed to study the case of this framework in relation to Turkey's activity in Central Asia and the Caucasus. The main question of this research is: what are the components of political marketing in Iran and what are the activities of Turkey in Central Asia and the Caucasus based on action-based political marketing?
The main objective of this study is to find out the activities of Turkey in expanding its field of authority in the framework of political marketing. This research is a developmental-applied research. The method of qualitative research is based on the use of documentary-library techniques, which is done using descriptive-analytical method of data obtained from documents.
The findings of this study indicate that taking into account the main components of political marketing, Turkey has taken many measures to influence its favorable standards in the Central Asian and Caucasian regions. Using its soft power and the expansion of its cultural and intelligence umbrella in Central Asia and the Caucasus, Turkey has been providing information and adequate responses to the needs of its target communities in the region.
Keywords: Political marketing, the basic concept of need, action, Turkey, the Caucasus and Middle Asia
Type of Study: Research |
Subject:
Special
Received: 2018/04/10 | Accepted: 2018/06/16 | Published: 2018/10/16
Received: 2018/04/10 | Accepted: 2018/06/16 | Published: 2018/10/16
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