Quarterly Journal of Political
Research in Islamic World

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   In the course of the evolution of states from the classical states to the modern states, we consider concepts such as two-factor governments, quasi-governments, semi-governments, and so on. Certainly, these emerging states require the proposition of geographical branding or geopolitical branding. Geopolitical branding is one of the main applications of geopolitical agents and is in deep connection with two concepts of code and insight of geopolitics. There are many literatures in this field of branding written by scholars, which, of course, has a managerial load and, as a result, visions, missions, goals, values, implementation, and situational analysis are prominent in them. The emergence of a geopolitical branding model is dependent on its stakeholders because they are the initiators and they are responsible for brand process management. Geopolitical branding can also draw a comprehensive analysis of quasi-states or two-factor structures. It should not be forgotten that the geopolitical branding model affects the geopolitical context of the state and weak nations against new structures and agents, and occurs in civilization and territorial faults. The hypothesis of this research is the answer to Colin Flyett's question about two key issues of whether geopolitical agents have geopolitical codes; and if the concept of a geopolitical code is necessary for understanding the actions of geopolitical brokers. In this regard, by proving the quality of these codes, they initiated to geopolitical branding of geopolitical agents in the Middle East.
 

Keywords: geopolitical branding, two-factor geographical units, geo-geopolitical agents

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